Functional areas
Intermedia manages the communication of major institutions, pharmaceutical companies and patient associations.
Press Office
Intermedia can provide a monitoring service on the latest news, thus enabling our clients to work on a comprehensive view of the main news of their area.
Intermedia is a permanent press office on projects for:
Institutions and Bodies
Istituto Regina Elena, Rome (I) - prof. Francesco Cognetti
Centro Oncologico Modenese (COM), University Hospital, Modena (I) - prof. Pierfranco Conte
Department of Respiratory Diseases, University of Modena (I) - prof. Leonardo Fabbri
Department of Cardiology, University of Ferrara (I) - prof. Roberto Ferrari
University of Brescia (I) - prof. Sergio Pecorelli
Scientific Societies
Associazione Italiana Ematologia Oncologia Pediatrica - AIEOP (Italian Association of pediatric Haematology and Oncology)
Associazione Italiana Oncologia Medica - AIOM (Italian Society of Medical Oncology)
Federazione Medico Sportiva Italiana - FMSI (Italian Federation of Sport Medicine)
Società Italiana di Farmacia Ospedaliera e dei servizi farmaceutici delle Aziende Sanitarie - SIFO (Italian Society of Hospital Pharmacy and local health authorities pharmaceutical services)
Società Italiana di Ginecologia e Ostetricia - SIGO (Italian Society of Gynaecology and Obstetrics)
Società Italiana di Medicina Generale - SIMG (Italian Society of General Medicine)
Società Italiana di Nutraceutica - SINut (Italian Society of Nutraceutical)
Società Italiana di Pediatria Preventiva e Sociale - SIPPS (Italian Society of Social and Preventive Pediatrics)
Intermedia is the official press office for national and international congresses of other scientific societies, among which: ESMO (European Society of Medical Oncology), ERS (European Respiratory Society), ESC (European Society of Cardiology). Intermedia organized several editions of AIPO (Italian Association of Hospital Pneumologists) congresses.
Foundations
Fondazione AIOM
Fondazione Anna Maria Sechi per il Cuore (FASC)
Fondazione EVA - Per la salute della donna
Fondazione European Society of Cardiology (ESC)
Fondazione Giacinto Facchetti
Fondazione Melanoma
Fondazione Michelangelo
Fondazione Società Italiana di Medicina Generale (SIMG, presidente Ovidio Brignoli)
Patients' Associations
F.A.V.O. (Federazione Italiana delle Associazioni di Volontariato in Oncologia)
Opinion Leaders
Intermedia has been dealing with communication for many Italian opinion leaders for years. Among the top opinion leaders are:
- prof. Francesco Cognetti, Director of Oncologia Medica A, Istituto Regina Elena, Rome (I)
- prof. Pierfranco Conte, Director of the Dipartimento di Oncologia Ematologia of the University of Modena-Reggio Emilia (I)
- prof. Giampiero Carosi, Director of the Clinica Malattie Infettive e Tropicali of the University of Brescia (I)
- prof. Enrico Agabiti Rosei, Director of the Clinica Medica of the University of Brescia (I)
- prof. Roberto Ferrari, past-President of the European Society of Cardiology
- dr. Claudio Cricelli, President of SIMG (Italian Society of General Medicine)
Pharmaceutical Companies
Abbot
Amgen
AstraZeneca
Bayer Schering Pharma
Bristol Myers-Squibb
Fresenius
IFB Stroder
Merck
Novartis
Pfizer
Roche
Sanofi Aventis
Schering-Plough
Wyett
Press Conferences
Meetings between doctors/experts and journalists remains the best way to publicize news.
Intermedia arranges for an average of 40-50 press conferences a year, each time selecting journalists to invite on the basis of the topic to deal with and the specific communication needs.
Intermedia mailing list includes about 5.000 journalists who work at different levels in all Italian media: agencies, radios, televisions, daily newspapers, magazines, medical and scientific information, and websites.
During our meetings, journalists are given a press folder and a cd rom/usb key with a press release including the main news of the event, speakers’ talk summaries and copious background information. The documents delivered can be used both for immediate release and filing.
Press releases
Publicizing news, commenting upon an event just happened, informing about the latest research and therapeutic news: a press release is certainly the fastest and most direct way to reach journalists.
Our colleagues need information which has to be not only punctual and detailed but also scientifically incontestable, critically tested and therefore extremely reliable.
During these years of activity, Intermedia has achieved and enjoyed the esteem of all the major national media which rely on our press production to release articles, reports, surveys and coverages.
Intermedia Publisher
For graphics and editorial projects of reviews and publications, Intermedia relies on the collaboration of designers and copywriters by means of a consolidated partnership which guarantees high quality standard, logotype originality, competitive prices and rapid elaboration times.
Intermedia’s copywriters and designers are ready to produce layouts, projects for different types of publications, logotypes for information campaigns.
Magazines
Beside the reviews issued for the Ministry of Health, Intermedia plans and issues a lot of other periodicals in any field of Health:
- Aiom Notizie, the official review of AIOM;
- FocusOn - Oncologia, the first newsletter planned and issued for cancer patient and promoted by AIOM, distributed in 200 Italian medical oncology units;
- IFO, the institutional review of Istituti Fisioterapici Ospitalieri, Rome (I)
- COM news, official newsletter of the Centro Oncologico Modenese (COM, Cancer Center of Moden)
- NeuroMednews, a periodical of IRCCS INN Neuromed, Pozzilli (Isernia)
- Read Files, the only Italian scientific review completely dedicated to AIDS
- STD News, official review of the scientific society SIMAST (sexually transmitted diseases)
- Cuore e Dintorni, a periodical of the Cardiology Unit, University of Ferrara
- FBF News, a periodical of the Oncology Unit, Ospedale Fatebenefratelli, Milan (I)
- AOB, a periodical of the Oncology Unit, Spedali Riuniti, Bergamo (I)
- Cà Granda News, a periodical of the Oncology Unit, Ospedale Niguarda, Milan (I)
- Congress Journals (English and Italian) during national and international congresses
Books
Intermedia plans, issues and distributes scientific updating volumes and divulgative publications, such as the “Libro Bianco dell’Oncologia Italiana” (the White book of Italian Oncology), “Il fenomeno cancro” (The cancer phenomenon), “Linee Guida AIOM” (AIOM Guidelines).
In 2009 Intermedia presented - as author and publisher - a book, sold in several bookshops, titled "Acrobate - A 50 anni dalla pillola anticoncezionale, 40 dalla rivoluzione sessuale e 30 dalla legge 194, 20 ritratti di donne, in bilico fra la voglia di volare e il frigo da riempire".
Intermedia, in cooperation with Giunti Editore, coordinates a book series focused on health matters, and it is in charge of all the editorial part. The first book of the series, published in November 2009, is "Ho vinto io. Guarire dal tumore dal seno, testimonianze ed interventi".
The other books published so far are:
- "Amiche del cuore - A colloquio con sei donne sulla salute e la prevenzione al femminile";
- "Educazione sessuale - Tutto quello che dovete sapere se avete un figlio adolescente";
- "Il tumore dello stomaco - Una guida per prevenire, un aiuto per il paziente e i suoi familiari";
- "Travelsex! - Contraccezione e prevenzione in viaggio. Dove andare, cosa dire e cosa fare per non correre rischi neanche in vacanza".
Internet Management
Thanks to a successful cooperation with informatics specialists, Intermedia can plan, elaborate, launch and update Internet web sites. At present, our journalists are editing and updating the following websites:
www.aiom.it
The website of the Italian Medical Oncologists. Included into the web portal of the Italian Association of Medical Oncologists (AIOM), the web site aims to divulge information mainly to people.
It is subdivided into three areas.
The first is a divulgative area for people needing information about the main tumors affecting adults and children, therapies and reference cancer centers.
The second is a scientific area addressed to doctors.
The third part is addressed to journalists, who can find news, interviews to experts, comments and releases by Italian Oncologists.
www.biosimilari.it
Italian website that provides news and information on biosimilars
www.com.unimo.it
The website of the Centro Oncologico Modenese (Cancer Center of Modena, I)
www.cuorealcentro.it
Supported by "Fondazione Anna Maria Sechi per il Cuore", this Italian website provides information and news on cardiovascular diseases
www.epatiteb.info
Italian website that provides information on hepatitis B
www.fondazioneaiom.it
The web site of the Aiom Foundation
www.fondazionemelanoma.org
The web site of the Melanoma Foundation
www.fondazionemichelangelo.org
The web site of the Michelangelo Foundation
www.ilritrattodellasalute.org
The official web site of the Tv programme "Benessere - Il ritratto della salute". The well-being reference portal, with the main Italian scientific societies.
www.italiacomestai.it
The health bulletin of Italian citizens, offered from time to time by SIMG (Italian Society of General Medicine) to population
www.nonfareautogol.it
"Non fare autogol" project's official website, created to educate adolescents about oncological prevention through their idols: football players. Sport becomes the occasion to warn young people about some of the most widespread and dangerous juvenile behaviours: smoke, unhealthy diet, sedentariness, unprotected sex, sun and sunlamps, alcohol and addictions, doping.
www.tumoredelrene.org
The web portal with information on kidney cancer
Newsletter
Aiom News
Intermedia also issues the AIOM electronic newsletter, which is sent to a mailing list including about 2000 oncologists.
Visitors can subscribe to the newsletter directly from www.aiom.it home page
Breast Cancer Newsgroup
Breast Cancer Newsgroup is a scientific newsletter, edited fortnightly, on breast cancer. Coordinated by Intermedia, it is supervised by a scientific committe constituted by professors Francesco Cognetti, Pierfranco Conte, Luca Gianni e Roberto Labianca
Cardionews
Cardionews is an editorial initiative of the "Fondazione Anna Maria Sechi per Cuore" (FASC) to promote cardiologic information to most important Italian patients associations and health workers. It is sent weekly to spread research and prevention news in cardiology
Gastrointestinal Newsgroup
Gastrointestinal Newsgroup is a scientific newsletter, edited fortnightly, on gastrointestinal cancers. Coordinated by Intermedia, it is supervised by a scientific committe constituted by professors Stefano Cascinu, Francesco Cognetti, Pierfranco Conte, Francesco Di Costanzo, Roberto Labianca
Liver Cancer Newsgroup
Liver Cancer Newsgroup is a monthly newsletter dedicated to liver cancer, and sent to clinical oncologists. Coordinated by Intermedia, it is supervised by a scientific committee constituted by professors Corrado Boni, Bruno Daniele, Francesco Cognetti, Alessandro Comandone, Pierfranco Conte, Armando Santoro
Newsletter Osteoporosi Italia
NOI (Newsletter Osteoporosi Italia) is an initiative of Fondazione F.I.R.M.O. and O.N.Da. to disseminate their knowledge on osteoporosis. It is a bi-monthly newsletter addressed to citizens and Institutions to promote prevention and initiatives in favour of the patients. There is also room for more general information on health and wellness, cultural initiatives, and reviews, with a woman's glance
Renal Cancer Newsgroup
Renal cancer Newsgroup is a scientific newsletter, edited monthly, on renal cancer. Coordinated by Intermedia, it is supervised by a scientific committee constituted by professors Sergio Bracarda, Francesco Cognetti, Pierfranco Conte, Roberto Labianca, Marco Venturini
SIEnews
SIEnews is a scientific newsletter, edited fortnightly. It is an editorial initiative of the Italian Hematological Society to disseminate information and news of interest for hematologists, and coordinated by Intermedia
SIGO News
Weekly newsletter of the Italian Society of Gynaecology and Obstetrics
Toll free numbers
Intermedia manages, and it managed, Toll free numbers with its own trained operators:
Contraception toll free number
Oncology toll free number
Cardiology toll free number
Cronos - Alzheimer project toll free number for the Italian Department of Health
Advertisements
Intermedia planned and created advertisements and campaigns to be broadcast on national television stations, professional scientific audiovisual equipments for pharmaceutical companies and scientific societies
Television Programmes
Intermedia edited medical and scientific reports of the television programme "Focus 1", broadcast on ITALIA 1 between December 2010 and January 2011. Intermedia was co-producer and editorial consultant of the television programme "Il ritratto della salute", broadcast on Rete 4 for six Mondays from 13th of June until 17th of July, 2011.


