Functional areas


Intermedia manages the communication of major institutions, pharmaceutical companies and patient associations.

Press Office
Intermedia can provide a monitoring service on the latest news, thus enabling our clients to work on a comprehensive view of the main news of their area.

Intermedia is a permanent press office on projects for:

Institutions and Bodies
Istituto Regina Elena, Rome (I) 
Istituto S.Gallicano di Roma (I)
Centro Oncologico Modenese (COM), University Hospital, Modena (I)
Department of Oncology, Spedali Riuniti, Bergamo (I)
Department of Cardiology, University of Ferrara (I)

Scientific Societies 
Associazione Italiana Ematologia Oncologia Pediatrica - AIEOP (Italian Association of pediatric Haematology and Oncology)  
Associazione Italiana Oncologia Medica - AIOM (Italian Society of Medical Oncology)
Collegio Italiano dei Chirurghi - CIC (Italian College of Surgery)
Società Italiana di Ginecologia e Ostetricia - SIGO (Italian Society of Gynaecology and Obstetrics) 
Società Italiana di Medicina Generale - SIMG (Italian Society of General Medicine) 
Risk Management Society - RMS 

Foundations
Fondazione AIOM
Fondazione Anna Maria Sechi per il Cuore (FASC)
Fondazione Giacinto Facchetti  
Fondazione Michelangelo

Patients' Associations
F.A.V.O. (Federazione Italiana delle Associazioni di Volontariato in Oncologia)

Opinion Leaders
Intermedia has been dealing with communication for many Italian opinion leaders for years. Among the top opinion leaders are:
- prof. Francesco Cognetti, Director of Oncologia Medica A, Istituto Regina Elena, Rome (I)
- prof. Pierfranco Conte, Director of the Dipartimento di Oncologia Ematologia of the University of Modena-Reggio Emilia (I)
- prof. Giampiero Carosi, Director of the Clinica Malattie Infettive e Tropicali of the University of Brescia (I)
- prof. Enrico Agabiti Rosei, Director of the Clinica Medica of the University of Brescia (I)
- prof. Roberto Ferrari, President of the European Society of Cardiology
- dr. Claudio Cricelli, President of SIMG (Italian Society of General Medicine)

Pharmaceutical Companies
Abbot
Amgen
AstraZeneca
Bayer Schering Pharma
Bristol Myers-Squibb
Ibi Lorenzini 
Merck
Novartis
Pfizer
Roche
Sanofi Aventis
Schering-Plough

Press Conferences
Meetings between doctors/experts and journalists remains the best way to publicize news.
Intermedia arranges for an average of 40-50 press conferences a year, each time selecting journalists to invite on the basis of the topic to deal with and the specific communication needs.

Intermedia mailing list includes more than 900 journalists who work at different levels in all Italian media: agencies, radios, televisions, daily newspapers, magazines, medical and scientific information, and websites.

During our meetings, journalists are given a press folder and a cd rom with a press release including the main news of the event, speakers’ talk summaries and copious background information. The documents delivered can be used both for immediate release and filing.

Press releases
Publicizing news, commenting upon an event just happened, informing about the latest research and therapeutic news: a press release is certainly the fastest and most direct way to reach journalists.

Our colleagues need information which has to be not only punctual and detailed but also scientifically incontestable, critically tested and therefore extremely reliable.

During these years of activity, Intermedia has achieved and enjoyed the esteem of all the major national media which rely on our press production to release articles, reports, surveys and coverages.

Intermedia Publisher
For graphics and editorial projects of reviews and publications, Intermedia relies on the collaboration of designers and copywriters by means of a consolidated partnership which guarantees high quality standard, logotype originality, competitive prices and rapid elaboration times.

Intermedia’s copywriters and designers are ready to produce layouts, projects for different types of publications, logotypes for information campaigns.

Magazines
Beside the reviews issued for the Ministry of Health, Intermedia plans and issues a lot of other periodicals in any field of Health:

Books
Intermedia plans, issues and distributes scientific updating volumes and divulgative publications, such as the “Libro Bianco dell’Oncologia Italiana” (the White book of Italian Oncology), “Il fenomeno cancro” (The cancer  phenomenon), “Linee Guida AIOM” (AIOM Guidelines), "Ho vinto io".

Internet Management
Thanks to a successful cooperation with informatics specialists, Intermedia can plan, elaborate, launch and update internet web sites. At present, our journalists are editing and updating the following websites:

www.aiom.it
The website of the Italian Medical Oncologists. Included into the web portal of the Italian Association of Medical Oncologists (AIOM), the web site aims to divulge information  mainly to people.
It is subdivided into three areas.
The first is a divulgative area for people needing information about the main tumors affecting adults and children, therapies and reference cancer centers. 
The second is a scientific area addressed to doctors.
The third part is addressed to journalists, who can find news, interviews to experts, comments and releases by Italian Oncologists.

www.biosimilari.it
Italian website that provides news and information on biosimilars

www.com.unimo.it
The website of the Centro Oncologico Modenese (Cancer Center of Modena, I)

www.cuorealcentro.it
Supported by "Fondazione Anna Maria Sechi per il Cuore", this Italian website provides information and news on cardiovascular diseases

www.epatiteb.info
Italian website that provides information on hepatitis B

www.fondazioneaiom.it
The web site of the Aiom Foundation

www.fondazionemichelangelo.org
The web site of the Michelangelo Foundation

www.tumoredelrene.org
The web portal with information on kidney cancer

Newsletter


Aiom News

Intermedia also issues the AIOM electronic newsletter, which is sent to a mailing list including about 2000 oncologists.
Visitors can subscribe to the newsletter directly from www.aiom.it home page

Breast Cancer Newsgroup
Breast Cancer Newsgroup is a scientific newsletter, edited fortnightly, on breast cancer. Coordinated by Intermedia, it is supervised by a scientific committe constituted by professors Francesco Cognetti, Pierfranco Conte, Luca Gianni e Roberto Labianca

Cardionews
Cardionews is an editorial initiative of the "Fondazione Anna Maria Sechi per Cuore" (FASC) to promote cardiologic information to most important Italian patients associations and health workers. It is sent weekly to spread research and prevention news in cardiology

Gastrointestinal Newsgroup
Gastrointestinal Newsgroup is a scientific newsletter, edited fortnightly, on gastrointestinal cancers. Coordinated by Intermedia, it is supervised by a scientific committe constituted by professors Stefano Cascinu, Francesco Cognetti, Pierfranco Conte, Francesco Di Costanzo, Roberto Labianca

Liver Cancer Newsgroup
Liver Cancer Newsgroup is a monthly newsletter dedicated to liver cancer, and sent to clinical oncologists. Coordinated by Intermedia, it is supervised by a scientific committee constituted by professors Corrado Boni, Bruno Daniele, Francesco Cognetti, Alessandro Comandone, Pierfranco Conte, Armando Santoro

Newsletter Osteoporosi Italia
NOI (Newsletter Osteoporosi Italia) is an initiative of Fondazione F.I.R.M.O. and O.N.Da. to disseminate their knowledge on osteoporosis. It is a bi-monthly newsletter addressed to citizens and Institutions to promote prevention and initiatives in favour of the patients. There is also room for more general information on health and wellness, cultural initiatives, and reviews, with a woman's glance

Renal Cancer Newsgroup
Renal cancer Newsgroup is a scientific newsletter, edited monthly, on renal cancer. Coordinated by Intermedia, it is supervised by a scientific committee constituted by professors Sergio Bracarda, Francesco Cognetti, Pierfranco Conte, Roberto Labianca, Marco Venturini

SIEnews
SIEnews is a scientific newsletter, edited fortnightly. It is an editorial initiative of the Italian Hematological Society to disseminate information and news of interest for hematologists, and coordinated by Intermedia

SIGO News
Weekly newsletter of the Italian Society of Gynaecology and Obstetrics