Organization
Intermedia consists of a core composed of four functional areas and three synergic supports. Each person responsible for a functional area belongs to a managing committee which has to guarantee consistence and optimisation in the different processes.
Functional areas
Media relations
- Organization of temporary and permanent press offices
- Management and coordination of press conferences
- Direct analysis of issues presented in national and international congresses and development of press activities related to emerging needs.
- Network Management with opinion leaders and opinion makers
- Press reviews on specific topics, daily press summaries and monitoring and media impact evaluation
- Planning, accomplishment and publicization of video-releases for public and private broadcastings.
Media traininig e public speaking
The Media Training is the fundamental learning instrument to approach journal and television press in the best way.
Intermedia can plan and carry out a personalized media training which lasts half a day. The targets of the media training are all the persons needing to learn to communicate about their professional topics, especially in the field of medicine and health.
Editorial services
- Planning and issuing of editorial products
- Editing, management and publishing of periodicals
- Management of mailing list and distribution
Public affairs network
- Contacts with political and social references
- Analysis of the emerging trends in the reference scenario
- Monitoring of the position papers related to the client needs
Specialized support
Internet management
- Web site planning and management
- Editing and editorial coordination of web site contents
- Web site promotion
Video services
- Planning and launching of audiovisual products: institutional, informational and updating videos, cd roms, social communication advertisements (RAI and Mediaset)
- Graphics
- Planning and delivery of logotypes, drawings and page graphics
Monitoring e survey
- Periodic monitoring of client image and competitor image
- Dalily reports on the main news from press and different information sources available
- Periodic reports focused on specific topics
- Investigations on client reputation and image
- Efficacy evaluation of products